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Estimated world population of Japanese Serow (100,000 individuals) is 10 x High estimate of world population of Cheetah (10,000 individuals)
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Land used for permanent pasture in Canada (2011) (14,260 km^2)
Yes, there's now a book based on these numbers. Oxford University Press: July 2018.
Click here to learn more about it.
Click here for Podcast: Andrew Elliott interviewed for New Books Network.